The assignment was to create a Design-Kit that would allow the Spritz affectionados to enjoy their favorite drink everywhere in the city.
The inspiration for the Design-Kit was a simple orange, an inherent part of the proper preparation of the classic Spritz. Fittingly the fruit crate is the perfect frame for the Aperol Spritz Kit. The wooden crate, built to transport all kinds of things, has become more than simply a commodity. It has become a subject that triggers emotions. Whether it is a market in Italy, a harbour on the Cote d’Azur or a corner-shop in the South Seas – the wooden crate inevitably evokes a positive feeling. This feeling of warmth and relaxation also arouses in those who reach for the crate to mix themselves an Aperol Spritz.
With the orange being the central theme, the glasses are wrapped in branded parchment paper and Aperol logo, looking just like an adhesive label one can find on fruits.
| year | 2010 |
| activity | design and realization |
| client | Aperol |
